Content optimization tools have become essential for SEO teams. Surfer SEO and Frase are the two market leaders, but they take very different approaches to helping you rank.
Surfer SEO Overview
Surfer uses on-page data analysis to give you a content score and specific keyword recommendations based on top-ranking pages.
Frase Overview
Frase combines AI writing with research, automatically pulling in data from top-ranking pages to create comprehensive content briefs.
Winner
For pure SEO optimization: Surfer SEO. For research and writing workflow: Frase. Most serious content teams will benefit from using both.